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上海三本照明电器有限公司——2022神灯奖申报创新融合奖——智能照明生态百强榜

泛商业空间 Pan commercial space

发布时间:2022/3/30 13:35:14

企业中文名称:上海三本照明电器有限公司

企业英文名称:Shanghai sanben lighting & electric co .,ltd

企业性质::制造型生产企业

成立时间:2005.5

法人代表:朱利明

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综合介绍(或申报理由)
商业照明是一个服务体量非常大的一个专业照明体系,智能照明仅是服务商超得一个手段。在明面上是一种产品应用技能应用。智能照明在深层次上是让商超加快盈利,减少损耗,这才是目标。而这目标中更多的是照明与商超营运深层次结合,与顾客生理、心理的深层次耦合,把顾客购买欲望激发出来,这才是真正的智能激发,这才是更深层次的有效应用。因为所有的智能都是为商超企业营销服务的,不能深层次服务还推高商超购买成本的服务就是银样镴枪头,中看不中用。 商超照明的两个对象很清晰,一是顾客,二是商品。 照明服务顾客:1、吸引顾客的注意力:重点照明,让商品从周围的环境中凸现出来时,利用亮度、色调反差,使顾客的注意力集中在特定的商品上,达到视觉引导的作用;2、提高商品的亲和力:色光让商品会产生柔和、温暖的感觉,使顾客心理畅快,对商品产生好感,产生购买的欲望。3、直接光强度大、效率高,商品投影形成立体感,侧射照度。让POP引导顾客购买,壁面立货架垂直照度让商品醒目,提升空间高度和广度,以氛围价值提升商品价值。 照明服务商品: 1、增强商品的色彩与质感:暖光照射在暖色调的商品上,加强商品的色彩效果,冷光照射在玻璃器皿上的折射光线,显示商品的精致、高贵。生鲜商品的特殊光色,让肉类鲜润新鲜,让鱼类生猛诱人。2、强调商品特征:精心设计的投射光束,使商品与背景分离,产生空间感立体感;色光烘托出特别的气氛,商品的内涵直达到顾客眼帘。 商业照明服务好了上述两个目标,便是真正的深层次智能照明。而上海三本一直致力于这方面的有效照明,并屡获行业设计和应用大奖。 Commercial lighting is a professional lighting system with a very large service volume, and intelligent lighting is only a means for service providers to surpass them. On the bright side, it is a product application skill application. At a deep level, smart lighting is to speed up the profitability of supermarkets and reduce losses. This is the goal. And this goal is more about the deep integration of lighting and supermarket operations, and the deep coupling with customers' physiology and psychology, to stimulate customers' desire to buy. This is the real smart stimulation, and this is the deeper effective application. . Because all intelligence is for the marketing of supermarkets and enterprises, services that cannot provide in-depth services and also push up the purchase cost of supermarkets are silver-like pewter tips, which are not useful. The two objects of supermarket lighting are very clear, one is the customer, and the other is the commodity. Lighting to serve customers: 1. Attract customers' attention: focus lighting, when products stand out from the surrounding environment, use the contrast of brightness and hue to make customers' attention focus on specific products and achieve the role of visual guidance; 2. Improve the affinity of the product: the color light will make the product feel soft and warm, which will make the customer feel comfortable, have a good impression of the product, and generate the desire to buy. 3. The direct light intensity is high and the efficiency is high, and the product projection forms a three-dimensional sense and side illumination. Let POP guide customers to buy, and the vertical illumination of wall vertical shelves makes the products eye-catching, enhances the height and breadth of space, and enhances the value of products with atmospheric value. Lighting service products: 1. Enhance the color and texture of products: warm light shines on warm-colored products to enhance the color effect of the products, and cold light reflects the refracted light on glassware, showing the delicacy and nobility of the products. The special light color of fresh commodities makes the meat fresh and fresh, and the fish lively and attractive. 2. Emphasize the characteristics of the product: The well-designed projection beam separates the product from the background, creating a three-dimensional sense of space; the color light sets off a special atmosphere, and the connotation of the product reaches the customer's eye. Commercial lighting serves the above two goals, which is the real deep-level intelligent lighting. Shanghai Sanben has been committed to effective lighting in this area, and has won many industry design and application awards.
企业介绍
上海三本照明电器有限公司2005年成立,2010年成立子公司上海润尚光电科技有限公司,专注于商超企业照明,是上海市高新科技企业。在中国的大型国内外商超企业在照明设计和商业照明产品应用上大多与三本有密切合作。三本照明设计和产品创新服务案例常见于商超行业各大媒体的报导,三本也通过对商超设计行业及商超实体企业的交流、培训把经典案例及其应用法则传输给大家,把照明的实用性变现为商超获取经济收益和提高软实力的有效途径。 Shanghai Sanben Lighting Electric Co., Ltd. was established in 2005, and its subsidiary Shanghai Runshang Optoelectronics Technology Co., Ltd. was established in 2010. It focuses on the lighting of supermarkets and enterprises. It is a high-tech enterprise in Shanghai. Most of the large domestic and foreign supermarket enterprises in China have close cooperation with Sanben in lighting design and commercial lighting product application. The three lighting design and product innovation service cases are often reported by major media in the supermarket industry. The three books also transmit the classic cases and their application rules to everyone through the communication and training of the supermarket design industry and the supermarket entities. The practical realization of lighting is an effective way for supermarkets to obtain economic benefits and improve soft power.
企业视频
见三本网站和公众号
企业主营业务
照明设计与照明产品制造 Lighting Design and Lighting Product Manufacturing
企业主要资质
上海市高新科技企业。产品获得国家各项重要认证。 Shanghai high-tech enterprise. The products have obtained various important national certifications.
企业主要业绩
中连协最佳商业设计美陈金冀榜,中国连锁业博览会臻选案例,中国光学光电子行业协会持续进步企业、创新企业奖,连续获得上海市嘉定区创新企业、领军企业、综合实力等多项大奖
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顾华,三本照明,上海

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