综合介绍或申报理由：
夜游经济是以外来游客为消费主体，以旅游、购物、餐饮、住宿、休闲娱乐、演出等为主要业态类型，在夜晚目的地时空下进行的各种商业消费活动的总称。改革开放以来，我国城市化进程加速，城市生活节奏加快，以服务业为主要内容的夜间经济，延续白天的商业经营与消费，满足人们餐饮、购物、休闲等消费要求。唐山欧亚风情小镇，以花火为主题进行夜间光环境设计，为小镇的夜晚创造温暖热闹的环境基调，建筑照明主要采用上明下暗的照明方式，使得人们将视觉中心向上延伸至天空，同时为不同年龄段的游客设计不同风格的休憩场所，以时间年龄为游览线路，配以不同的交互装置，以此引导游客观赏停留，增加当地旅游吸引力度，同时延长小镇内营业时长，创造更多经济价值，推动唐山本土文化传播。 设计主题《花火》：烟花带给人一种节日热闹的印象，通过“花火”主题，在园区中营造热闹、温馨、节日、团聚的气氛，对应以家庭出游为主的人群定位。 Night travel economy is a general term for various commercial consumption activities carried out under the time and space of night destinations, with tourists as the main consumer, tourism, shopping, catering, accommodation, leisure and entertainment, performances, etc. as the main business types. Since the reform and opening up, my country's urbanization process has accelerated, and the pace of urban life has accelerated. The nighttime economy with the service industry as the main content continues the daytime business operation and consumption, and meets people's consumption requirements for catering, shopping, and leisure. Tangshan Eurasian style town, with fireworks as the theme for night light environment design, creates a warm and lively environment tone for the town at night, the architectural lighting mainly adopts the lighting method of upper light and lower dark, so that people can extend the visual center upward to the sky At the same time, different styles of resting places are designed for tourists of different age groups. The time and age are used as the tour routes, with different interactive devices, so as to guide tourists to watch and stay, increase the attraction of local tourism, and extend the business hours in the town. Create more economic value and promote the dissemination of local culture in Tangshan. Design theme "Fireworks": Fireworks give people a lively impression of festivals. Through the theme of "Fireworks", a lively, warm, festive and reunion atmosphere is created in the park, which corresponds to the positioning of people who mainly travel with families.

项目缩略图：

相关项目图片：

项目宣传视频：
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主要技术参数：
室外主要灯具选取：路灯、投影仪、装饰跑马灯编程灯带、地埋星星灯、户外LED灯泡、串珠灯、彩色柔性灯带等。

Selection of main outdoor lighting: street lights, projectors, decorative marquee programming light strips, buried star lights, outdoor LED bulbs, beaded lights, color flexible light strips, etc.

技术及工艺创新要点：
节点浏览路线：入口-儿童-青年-中年-老年
根据我们团队进行的周围环境人群的分析，我们总结出欧亚小镇的旅游群体，主要为家庭，团体式旅行，主要消费群体集中在35~45岁年龄段中，以中年为主，其次为老年、儿童、青年等家庭组成人员。
依据消费人群，我们团队在小镇的各个重要节点处设立了适合各个人群喜好的灯光艺术装置，位置从商业餐饮区域过渡到住宿区域，吸引相应的人群前来打卡拍照。
一、入口区域节点装置——烟花间照
该装置设立在入口处，作为此间标志物存在，目的在于吸引游客、映照花火。
二、儿童区域节点装置——意撷童趣
在小镇的原儿童活动广场上设立适合儿童的交互游戏装置，引导游客停留，同时也满足附近居民休闲娱乐的需要。
三、青年区域节点装置——落英缤纷
青年装置主要营造艺术感的沉浸交互空间，地面的的引导式照明“星光”汇聚一处，吸引游客前来互动体验。
四、中年区域节点装置——萤火森林
呼应当地历史，环境周围曾有工厂，同时满足中年人对生态自然的向往，将“森林”意向与灯光结合，增加了装置的观赏性。
五、老年区域节点装置——疏影横斜
融入唐山传统文化皮影，推动唐山本土文化的传播，增加了有意义的交互体验。

Node Browsing Route: Entrance-Children-Youth-Middle-aged-Old
According to the analysis of the surrounding environment and people conducted by our team, we have concluded that the tourist groups in Eurasian towns are mainly families and group travel. For the elderly, children, youth and other family members.
According to the consumer groups, our team has set up lighting art installations suitable for the preferences of each group at various important nodes in the town. The location transitions from the commercial dining area to the accommodation area, attracting the corresponding crowd to punch in and take pictures.
1. Node device in the entrance area - fireworks
The installation is set up at the entrance and exists as a sign here, with the purpose of attracting tourists and reflecting fireworks.
2. Node device in children's area - meaning to capture childlike interest
An interactive game device suitable for children is set up on the original children's activity square of the town to guide tourists to stay, and also meet the leisure and entertainment needs of nearby residents.
3. Youth area node device - Luoying Colorful
The youth installation mainly creates an immersive interactive space with an artistic sense. The guided lighting "starlight" on the ground gathers in one place to attract tourists to come and experience the interactive experience.
4. Middle-aged regional node device - Firefly Forest
Echoing the local history, there used to be factories around the environment. At the same time, it satisfies middle-aged people's yearning for ecological nature. The combination of "forest" intention and lighting increases the ornamental value of the installation.
5. Node device in the elderly area - sparse shadow horizontal oblique
Incorporating the shadow play of Tangshan traditional culture, it promotes the dissemination of Tangshan local culture and adds a meaningful interactive experience.

与国内外同类产品或同类技术的比较情况：
在二十世纪七十年代，英国为改善城市中心区域夜晚的空城现象，提出以发展酒吧、俱乐部等娱乐业态来复兴中心城区的夜间经济发展计划，2022年，英国学者Paul Chatterton和Robert Hollands将夜间经济以“城市夜间休闲规划”作为一个概念提出，这也意味着“夜景灯光”成为国外夜游经济和夜间旅游的一个重要关联线索。此次唐山欧亚小镇夜间光环境设计在此概念基础上，提出尊重当地特色文化，以人在不同年龄段的观光游览需求为导向，更加贴合当下游客对于旅游休闲的夜间需求，同时采用较多的交互手段创造白天无法复刻的美妙画面，增加此处场景的夜间吸引力。

In the 1970s, in order to improve the phenomenon of empty cities in the central area of the city at night, the United Kingdom proposed a nighttime economic development plan to revive the central city by developing entertainment formats such as bars and clubs. In 2022, British scholars Paul Chatterton and Robert Hollands will night The economy is proposed as a concept of "urban night leisure planning", which also means that "night scene lighting" has become an important clue to the foreign night travel economy and night travel. On the basis of this concept, the night light environment design of Eurasian Town in Tangshan proposes to respect the local characteristic culture and be guided by the sightseeing and sightseeing needs of people of different ages, which is more in line with the current tourists' nighttime needs for tourism and leisure. More interactive means create wonderful pictures that cannot be reproduced during the day, and increase the nighttime appeal of the scene here.

商业价值分析：
通过针对不同年龄段游客的需求分析，营造更为适宜的夜间光环境，迎合游客喜好，使之夜间吸引力增强，同时在不同区域设置不同的交互手段，强调当地文化特色，对城市风格具有良好的宣传作用。极具特色的夜间景观对于当地旅游业态具有积极良好的带动作用，拉动当地夜间经济，同时可以更有效的留住游客，延长其游览时间，发展可以提供长时间度假体验的小镇基础建设。在此基础上宣传当地特色文化，加强当地各类副产品的销售额，以此带动整体经济发展，打造独特IP。

By analyzing the needs of tourists of different ages, a more suitable nighttime light environment is created to meet the preferences of tourists, so that the nighttime attraction is enhanced. At the same time, different interactive means are set up in different areas to emphasize local cultural characteristics and have good urban style. propaganda role. The distinctive nighttime landscape has a positive and good driving effect on the local tourism industry, boosting the local nighttime economy, and at the same time, it can more effectively retain tourists, prolong their visit time, and develop town infrastructure that can provide long-term vacation experience. On this basis, promote the local characteristic culture and strengthen the sales of various local by-products, so as to drive the overall economic development and create a unique IP.

申报单位（或个人）介绍：
中国传媒大学2019届环境设计（光影空间艺术方向）